I have decdided not to take this brief any further. I have not been happy whit what i have produced so far in my response to it and i feel i am wasting my time which could be spent on other briefs more wisely. i spoke to Fred about this choice and he said that it was fair enough as maybe this was a brief which i could pick up on after i have finished my FMP instead - especially incorporating the idea framing within an environment which was my last idea for Hugo Boss.
I have trailed too many different ideas which has resulting me not focusing on one and working with it, using it/refining ti to the end. i have not really enjoyed this brief and i originally only set out to go this to get me started on my FMP for one week, however i have as a result of not being satisfied with what i have been producing not left it alone or felt happy with any of the outcomes.
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