Packaging of the EP

After finalizing on the poster design for the EP which will be self contained within the EP case, i was developing how the poster could be folded down from A2 to square 16cm by 16cm format.


I did a trail run before actually creasing the final poster, placing the EP in the middle and folding around it instead of the normal in half, quarters etc making the fold more interesting for a viewer as well as more interaction with the product is required:

Nicely folded down to scale, and the fold looked interesting too!

Now it was time to fold the actual poster using the same method and folding techniques as above:

When folding I found that even cropped sections of the poster with image and text combined looked very nice, interesting as it was unsure fully what was going on but made you want to open the poster up to see what it was about.

 This could be a possible idea to take the promotion further and produce mini EP sized flyers for the event.