Bracradi booklet

Development for the booklet targeted at males aged 20-30. Decided to go for a slick format with the use of form and stock and simplistic bold layout. However the text will be informal approach with the language so it is appealing and like pub banter, conversation.

The concept is about flirting with the audience, but not in an obviously sexual manner. I decided i wanted the booklet to be tactile focusing on touch and the audiences interaction with the booklet when they turn the pages etc.

I wanted the booklet to be colorful and eye catching, i made a quick mock up pictured below: