Change of idea for the hugo boss final outcome, instead of making the outline of the bottle out of cut out card segments and erecting a 3D structure to then be photographed - i decided that making the design out of small cut out segments of a natural environment would provide more scope for poster variations and give the design a more aeasthic, sustainable feel.
Quick mock ups of geometric segments taken from a stock image of grass, to quickly multiple and see how the effect and the impact it would look like on a large scale:
Concept of the circle was used to convey completeness, and to represent the earth and all of the elements within. Patterns work better within a circular format.
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