Vo photoshoot

For the Think! roadsaftey campaign, playing with the concept of 'child play'. Directed at children aged 13-16 both males and females to encourage them to pay attention when cross a road or any activity which distracts there attention away from the roadside and what is going on around them.

Initial ideas:

Quick, simple idea that  i developed and mocked up quickly, needs alot more work to convey the concept across clearer and text.

Changing the composition of the shot to allow text and information about road safety for the poster to be included:

Lighting and curves experimentation:

Best composition above, could play with text spilling out form the blood with a similar cut out illustration style - to list the statistics and convey the concept clearer.