Text experimentations

Wanted to achieve high impact visuals, which would appeal but also shock my audience into taking road safety seriously. Another idea i had was to hand write the death statistics on a presumably dead childs face.

This was be engaging instantly and be hard to look away from. But i would still need to make it playful enough to show my  target audience that i was taking to them.

Concept: Want to be treated like an adult, then stop acting like one, roads are not child's play

Varying the angle to document which side it was best to photograph the model so the text was legible and had impact. Alot more work is needed here into developing the layout and colors used, to the hierarchy of the text.

Spot colour experimentation: